Since when does increased awareness of Paleo/Primal rate a "meh?" I, for one, want everybody to be Paleo/Primal! It would save a lot of people a lot of pain. We as a country would spend a LOT less money on diabetes treatments and drugs. At the very least, I wouldn't be treated to People-of-Wal-Mart every time I'm on a sidewalk.
I'm reviving this thread because the latest issue of Woman's World Magazine has a blazing headline on the cover: "Lose 15 pounds in two weeks on AMERICA'S BEST DIET!" On page 18, there it is: PALEO, citing Consumer Reports and referencing Loren Cordain.
However, leave it to a woman's magazine to F it up. They insist the Paleo dieters should continue to eat lean meat. They say that it's better than Atkins because "it doesn't encourage you to replace apples and carrots with fatty meat and butter." GRRRR If you don't eat your fat, you won't really feel full and you're more likely to revert to the old SAD ways.
And it does make me uneasy that they don't mention that there is a one-two month strict adjustment period. Nor do they mention how difficult it is to follow Paleo/Primal -- in a practical sense. Women who read these magazines generally don't have the time or mental energy -- not to mention money -- to hunt for grass fed stuff and cook all their meals from scratch. It's more likely to discourage the masses to follow Paleo. Much easier to crack open a can of Slim-Fast.
5'0" female, 44 years old. Started Primal October 31, 2011, at a skinny fat 111.5 lbs. Low weight: 99.5 lb on a fast. Gained back to 115(!) on SAD chocolate, potato chips, and stress. Currently keeping food tracker.
I (try to) follow by-the-book primal as advocated by Mark Sisson, except for whey powder and a bit of cream. I advocate a two-month strict adjustment for newbies. But everybody is different and should tweak Primal to their own needs.