Sir Bruce Forsythe:

"I'm all for older women as long as they don't really look that bad."
Sir Bruce is 84.

Bruce Forsyth - Wikipedia, the free encyclopedia

Quite why modern society sees younger as better I don't know ... I'm not convinced that hunter-gatherer societies did. I recall one famous psychologist's saying that the age obsession was an American one and pointing to the nursery rhyme about the "old grey goose" -- seeing a preoccupation with old things seen as worn-out and useless in it. I don't know. Evelyn Waugh's The Loved One which shows the inability of many Americans to accept old age and, indeed, death many years ago now might be interesting in this context.

I suppose this is not unique to the U.S. However. Another land must take responsibility for Sir Bruce. Perhaps it's just the explosive growth of technology in the modern world that drives this. The newest technology is, almost always, the best. People just fail to see that that's not true of eveything.