When I started eating primal, I was counting calories (still am) so I was very aware of which foods were expensive in terms of a calorie budget. Primal baked goods are the worst! They are typically higher in calories than wheat-based baked goods and I find I can suck them down just as fast. There a couple of things the kids like that I will make, but personally, I stay away from them.
CW-125, part calorie counting, part transition to primal
GW- Goals are no longer weight-related