That's actually pretty cool. I read a good bit of it. I see that they "embrace" olive oil, coconut oil, avocado fat and natural fats from animals that eat their normal diets, but I'm curious as to what they cook their food in. I'm assuming olive and coconut oil from that blurb? I'd expect them to NOT use cheap seed oils or I'd be very disappointed. I'm okay with occasional eating of grains. While grains are clearly a contributor to disease, the major diseases we face today that have become epidemic surely are not caused by occasional grain intake since we've been eating grains for thousands of years and heart disease and cancer have only reached epidemic levels in the past few decades. It's those disgusted, rancid seed oils. I'd rather eat CAFO chicken tenders breaded in wheat flour and deep fried in virgin olive oil than a steak seared in soybean oil. That's how I feel.