Oy-Vey!:
'Meatless Mondays': LA urges residents to turn vegetarian one day a week - U.S. News

Kind of in the no kidding category though I'm not sure about some of their recommended alternatives either:
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The more I study and read up on Paleo/Primal the more I realize how much people don't know and how much politicians, special interests and industries play a role in keeping us unfit. Up until a few months ago I count myself in this "duped" crowd as well.