I am co-founder of a small beef jerky company located in the Boston area. We are in the process of developing a paleo-friendly jerky without soy sauce, HFCS, sugar, etc. in response to numerous requests at farmers markets where we sell our current products. My current debate is grass fed beef vs. conventional beef. I can sell a 1.75 ounce package of conventional for $3.00; however, for grass fed beef, I would need to charge close to $6.00. Obviously, grass fed beef is superior but I fear that I will price myself out of the market.
Personally, I have discovered paleo eating over the past few months and am hooked but am not strict (I consume conventional beef much more often than grass fed.)
Please provide your feedback.