I'm going with regional suggestions, since I lived in Boston for awhile...
Boston Baked Beef (logo with a bull kicking a pot of beans out of the way or something)
Beantown Beef (Jerky)
You could do something like naming different recipes for different towns/landmarks (kind of like the duck tours have done - Fenway Fanny, Back Bay Bertha, Commonwealth Curley, Copley Squire, Penelope Pru, etc. for their DUKWs)
wicked pissa jerky? lol.
I'm partial to the grass-fed. I don't eat non-grass-fed if I can help it... I like that Steve's Original, for example, offers both grass fed and conventional jerky... it gives consumers the option of cheaper or better... I'm not sure if doing both is an option for you?