Politics on a national scale may not be primal but it draws on primal instincts to motivate voters. Fear is a great motivation. In national politics the goal is to get as many people to fear the other opposition. I'm always amazed at just how many people who call themselves Republican or Democrat have little knowledge of the ideologies....let alone who they are actually voting for.
case in point
And James Carville reiterates in the following quote
James Carville Quotes (Author of We're Right, They're Wrong)
“Ideologies aren't all that important. What's important is psychology.
The Democratic constituency is just like a herd of cows. All you have to do is lay out enough silage and they come running. That's why I became an operative working with Democrats. With Democrats all you have to do is make a lot of noise, lay out the hay, and be ready to use the ole cattle prod in case a few want to bolt the herd.
Eighty percent of the people who call themselves Democrats don't have a clue as to political reality.
What amazes me is that you could take a group of people who are hard workers and convince them that they should support social programs that were the exact opposite of their own personal convictions. Put a little fear here and there and you can get people to vote any way you want.
The voter is basically dumb and lazy. The reason I became a Democratic operative instead of a Republican was because there were more Democrats that didn't have a clue than there were Republicans.
Truth is relative. Truth is what you can make the voter believe is the truth. If you're smart enough, truth is what you make the voter think it is. That's why I'm a Democrat. I can make the Democratic voters think whatever I want them to.”
― James Carville
But the problem that Carville is missing is that because there is so much money at stake in presidential elections the operatives efforts are to keep the voters vague on issues thus preventing a truly informed rational vote while emphasizing fear in the voter towards the opposition.