I forget the details. A Mr. Idiot at the University of Stupid (or something along those lines) has "proved" chocolate is "addictive" through experiments on -- wait for it -- rats.

Something like that. Google it if you want more details - or could care less.

Personally, I sometimes break off a piece of chocolate and, yeah, I quite like it, but I don't feel a compulsion to cram the whole bar but you know what? I'm not a rat.

Just put the rat down and back away.

I think it's got to the point where no-one should be permitted to experiment on rats unless he agrees to eat them afterwards. Maybe that would curb the deluge of nonsense.