It may not sound enticing, but I hear of people who take a holiday there and like it so much they keep going back. Frankly, not having been there yet, I'm envious.
The scenery is certainly spectacular. Also, there'd be skyr to drink, and Mark has confirmed that he regards that as primal. :-)
Besides, the cold is good for you:
Is Brown Fat Good For You? | Mark's Daily Apple
I'm not sure if Mark regards the heads of sheep that have been buried to rot before being eaten as a delicacy as primal. But then again I'm not sure the Icelanders do that any more.