I don't drink the stuff obviously but who remembers new coke and the removal of old coke? Lots of theories flew around at the time but I think I might have the answer. In 1983/84 coke was playing around with high fructose corn syrup but were struggling to get it right. In early 1985 they launched new coke. When they brought old coke back many people felt it never tasted the same - I wonder why?