For me personally, I can't allow myself to have any cheats. It starts out in my head as a cheat meal. Then cheat day. Then cheat weekend etc... Its to easy for me to fall completely off the wagon all from one meal or snack. I think however for me, a better option is to use primal approved "cheats" such as whip cream and berries, or the primal bread. Treat those as "cheats" even though they aren't really.