I for one am glad that private companies with character and principles- like Chick Fill-A and Ben And Jerry's before it sold out, still exist. Nothing is more nauseating and offensive than the bland, offend no interest group or constituency and funnel all political money in equal amounts to the establishment of both main political parties attitude of the modern publicly traded corporation. One of the nice things about going Primal is you get to support a lot more of the smaller, private corporations that still have a soul. I love reading Dr. Bronner's goofy fine print diatribes on his soap bottles and the corny "newsletters" inserted in to every carton of Vital Farms eggs. Variety is the spice of life.