Buy California EVOO. Olivita(sp?) is a trust-worthy one.
California Olive Oil Council - Certified Olive Oils
As far as specialty grocers such as TJ or Whole Foods go, they may be unaware of the counterfeit EVOO on their shelves. There's no way to test every batch from each producer, so what ends up on the shelves may not be what the store buyers ordered. I've purchased crap-oil with the 365 Organic label at my WF before!
“Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it.” Rumi