Does anyone else have a problem with it???

I bought some grass fed tenderloin a year ago or so when it was a great deal. I didn't really care for the flavor, though.

Now that I really know the benefits of eating grass fed beef, I am considering buying a half or quarter from a local farm.

Meanwhile, I decided to just buy a package of grass fed ground beef at the health food store yesterday. Used it to make lunch today... and I still don't like the taste.

For those of you who have made the switch, how did you handle that? Did you just put on your big kid pants and power through until you got used to it? Did it never bother you to begin with?