I've been looking to purchase some grass-fed beef in bulk but I'm coming across a lot of expensive beef, comparable to what I would pay at my local health food store. For instance I live just outside Seattle and when using eatwild.com I get a source like this:

A Quarter of our Delicious Grass Fed Beef from American Alps Ranch


1/4 beef is sold at $7.45lb. Is this really the 'deal' you guys get?

I'm a little confused. I see several farms with similar pricing too

I thought it got down to around $4-5/lb