My husband has read the free chapters on his kindle ap and will probably end up ordering that one. I think GC,BC is too scientifically dense to hand out to most people, even though it presents the most compelling evidence I've read so far about why avoiding sugar and flour is so important and how the cholesterol myth was foisted upon us. ISWF or Why We Get Fat might be good for outlining not only the cause, but the solution for newbies, although I have a hard time with ISWF's author images. They look like plastic, barbie-people to me. Lifestyle coaches of sickening cheerfulness and bleached teeth. I've been evaluating their blog, too, and they seem fairly inflexible about things and that rubs me the wrong way. Still, I'll probably end up reading it.