I want to feel fit and healthy(losing body fat is a nice side benefit). CW and SAD just weren't cutting it. Even with the so- called "perfect diet" from my doctor, I still felt "off" and still couldn't get away from that overly laden dinner plate (and waistline) that didn't satisfy some (bad pun) primal urge. I want to be able to look in the mirror and go "Damn, I look good" without starving myself. I want to be able to live a caveman's day without utterly killing myself in the process.