I got a $10 off coupon to Vitamin Shoppe and purchased their store brand fish oil ($23 - $10 = $13 which is a great deal for fish oil...so I thought). I've been using it for a few weeks. This morning I glanced at the ingredients list: (herring, sardine, and anchovy) oil and soy.

What the @#$% is soy doing in my fish oil!!! I tossed the bottle and ordered more of Nature's Answer brand fish oil...after checking the ingredient list.

PS - I ordered the new fish oil from Swanson Health Product for $13.46 per bottle and you get free shipping for orders over $50. That is almost the price I paid for the VS brand with $10 off.