So... what are your goals? What's important to you?
Do you want the women to come running or do you want to impress the guys at the gym? That's a serious question. Chicks won't usually care about washboard abs if you're generally lean, but the guys at the gym aren't too concerned about whether you have a pretty face or not. It's all about what you want.
I like the beard idea, but I like beards on guys anyway.