Grizz, the insurance idea wasn't really mine.
About five years ago I was sort of lobbying on Capitol Hill with an industry trade group. We weren't the paid lobbyist scum you see on the news, just small business employees asking for support for a bill. The bill would provide a tax credit if a business spent money to prevent materials from degrading.
We talked to the main staffer of one of the Senators. The staffer said: "It's a good bill, but you need more firepower behind it than small businesses showing up on the Hill. You should get the insurance industry involved. After all they are the ones who pay if the material degrades, so they are interested in prevention."
If it works for materials, it works for health...
5'0" female, 44 years old. Started Primal October 31, 2011, at a skinny fat 111.5 lbs. Low weight: 99.5 lb on a fast. Gained back to 115(!) on SAD chocolate, potato chips, and stress. Currently keeping food tracker.
I (try to) follow by-the-book primal as advocated by Mark Sisson, except for whey powder and a bit of cream. I advocate a two-month strict adjustment for newbies. But everybody is different and should tweak Primal to their own needs.