Let me say I love primal bluprint and have the books and live the life for the most part. However I simply cannot get over the price of the primal fuel. Even the supplement pack is very high but the Primal Fuel cost is insane. Pardon me here-----but it seems almost userous. Sure quality costs but not 80 or 90 bucks for protein powder!!!!!!!!! Thats taking advantage and it pains me to think that Mark would engage in this sort of stuff. Sure its great to make a profit-- i would never deny anyone of that, but it gets to a point or again, being userous. I can go get protein powder from jay robb for instance that it literally 40% of the cost, which is derived from grass fed cows and get the same number of servings. You really have to reevaluate the cost structure. Thanks for hearing me out.