The coconut flour I use has a very slight coconutty taste and I usually only taste it if it's in a baked good of some sort and not when used as a breading for cooking meat. I do not like fresh coconut whatsoever, but I think it's more the texture than anything. I also use almond flour sparingly. I've been told that different brands of coconut flour have stronger or weaker coconut flavor. Mine comes from nutsonline.com.