As someone pointed out in another thread, natural flavors can also include sugar. I have stayed with Organic Valley butter, but now that I have found out about Kerrygold, will switch to that. Or to Icelandic Smjor (sp?), which also appeared on another thread and sounds heavenly. No way I will ever again buy butter with "natural flavors". btw, I understand that Smjor is available in the US only through Whole Foods Market. Kerrygold has a website with a stor locator, through which I found a local outlet here: Welcome to kerrygold
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