45% Less Saturated Fat Than Olive Oil...but page

[GrokNRoller]

Here's what Flora are marketing in the UK - They're going after Olive Oil now!

Flora Cuisine

Annoying...another thing to explain to family and friends.

Posted here for the Primal Community to pick apart.

Enjoy!

[Sue]

Did you see this headline:
Flora launches non-Spitting cooking oil with less fat
Flora launches non-spitting cooking oil with less fat

As if that's the most important aspect of a cooking oil - that it doesn't spit!
It's a combo of linseed (flaxseed), rapeseed (canola) and sunflower oil. Didnt think you could heat flax. Think I'll stick to butter, olive oil, ghee, coconut oil.

[GrokNRoller]

Hi Sue,

Thanks for the link - I find that filling the pan with meat covers the oil to stop it spitting

[Dirlot]

Olive oil is great but not good to cook with as it is very delicate , it changes the flavour etc....better to add it better to add it after to food.

[spuggygirl]

Aargghhh. Shame is that people believe this guff!

My mother has always been one of them - fat-phobic and believing everything she reads in the daily mail. She's just been diagnosed with high cholesterol (strange, if you believe CW, since she has cut every visible shred of fat off everything and cooked with as little fat as possible for years!). I had another conversation with her this weekend about eating more healthy fats and, after questioning coconut oil for being a saturated fat, I actually think I got through to her. I don't think she'll be going primal anytime soon, but if I can get her to eat avocados, butter and cook with coconut oil without fearing for her life, get her to eat less bread and stop buying that kind of plastic margarine nonsense, I'll feel much better.

There are laws against false advertising in the UK, but it's tricky when the government are spouting the same lies.

[Dhansakdave]

That advert irritates the brown squidgy stuff out of me, I've got to turn over as soon as it appears, no matter what I'm watching, just because it annoys me so much!

And you're right spuggygirl, the gullible will take all that crap in, thinking its the gospal.

[oxide]

Aargghhh. Shame is that people believe this guff!

My mother has always been one of them - fat-phobic and believing everything she reads in the daily mail. She's just been diagnosed with high cholesterol (strange, if you believe CW, since she has cut every visible shred of fat off everything and cooked with as little fat as possible for years!). I had another conversation with her this weekend about eating more healthy fats and, after questioning coconut oil for being a saturated fat, I actually think I got through to her. I don't think she'll be going primal anytime soon, but if I can get her to eat avocados, butter and cook with coconut oil without fearing for her life, get her to eat less bread and stop buying that kind of plastic margarine nonsense, I'll feel much better.

There are laws against false advertising in the UK, but it's tricky when the government are spouting the same lies.

Question for the board: if you could convince a SAD friend to do only one thing, is it better to cut down on bread/wheat, or start eating better fats? I believe that Mark wrote that just switching to coconut oil is the single best thing to do, healthwise. But as we know, if you don't know what to look for, those health effects are largely invisible. I'm afraid that the combination of butter/CO/oil without reducing carbs is likely to make a SAD gain weight, which is VERY visible. And they would be more likely to blame the coconut oil, not the bread, swear off Primal, and go back to margerine.

It's hard to call something false advertising when there aren't solid standards to compare against. In the US there are good definitions for "artificial" or "imitation," so companies can't make false claims. But we have no standards as to what will lower cholesterol (assuming we even want to lower cholesterol) or what is heart-healthy. So SAD food companies are free to manipulate the language however they want.

The American Heart Association even has a "heart healthy" label which a company can pay the AHA to plaster on the product box. They talk about this in Fathead.

[sakura_girl]

Most of my friends are on the extra virgin olive oil train already, so I'd just convince them to go no-grains.

[Damiana]

I think most people understand omega 3s and heart healthy fats, it's a bigger issue to try to talk them away from the whole grain concept.