I tried this once:
Looks good right? I can assure you it tastes similar to Wagyu, but alot cheaper.
On their site however, it read that the beef is injected with oil.
This got me curious, as technically...making it "processed" in my book.
After some research, I finally found what was used:
Yup, Canola Oil, which, if I understand correctly, isn't as healthy as its cracked up to be.