When you go to the grocery store(like today) and let out a big whoop when you see that the organic butter is on sale at 2.50 off and you load up. When you spend several minutes in the yogurt section trying to find out if your store sells Greek yogurt and start muttering when you discover that the only type it has is a couple flavored with fruit and sugar. Then even more so when a lady comes up hears the muttering and you comment on your frustration of not being able to get plain yogurt with fat in it and she looks at you like you are some sort of alien. Then when you go to the checkout with 6 sticks of butter and some lard in your cart and the nice lady comments "Doing some baking?", and I say nope "I just eat and cook with this" and she gives you a funny look.