Interesting. I'd never seen this site before. I can't speak to its legitimacy, but the prices are fairly close to what I pay for grass-fed/pastured meats from a local homestead farm (note: I'm in NY, though, not CA). I might see if I can get Husband to agree to trying some of their precooked beef products. Those are a little harder to find in my area and it would be nice to have a reliable source for them.