I wasn't going to mention this, but in yesterday's lesson, Dean used p90x, the biggest loser and Whole 30 as examples of extreme programs. I called him out on it in a private email because he intimated that they used success stories to convince people to buy their product. I made it clear that the w30 program is and always has been free on the site. There is no mandatory purchase. I wrote a lot more in their defense. Heck, I have never finished a w30, but I have seen benefits even after one week.
He responded that he did not like their 30 day format, but that my defense was sound. He will remove them from future versions of the BIW.