I add it to tea or coffee. The brand I use (Spectrum) doesn't have a strong coconut taste at all. I like it that way. I can't tell if it's helping with fat loss because I'm doing a couple of other things to aid that so it would be too hard to tell if that element alone is making a difference. I have not been using it for any other purpose but I'll take any and all benefits. I cook with it as well. I think on average I intake 2 teaspoons a day, for a time I was trying to up my intake by drinking more but I felt I became a tad jittery, and I don't think I was drinking caffeine.