I've never heard of this particular product, but I probably would have started laughing out loud right then and there.
eta: I had a similar moment recently at Costco. I normally try to avoid going there on "sample day" because I have no intention of eating the samples of crap they're handing out and the people clogging the lanes to get their free bite of processed "food" annoy me. Anyhoo...I walked by the guy handing out samples of "the cookie diet" and explaining how it worked (same deal, eat these cookies for two meals a day). I was like: oh yeah, let me take diet advice from the guy handing out samples at Costco. Sadly, he had a group of ladies huddle around him nodding their heads slowly, entranced by the notion that they can eat cookies and still get skinny! Oy.