I've only been Primal for a short time, but have already noticed some interesting changes. By far the biggest one is what I call "Sticker Shock". Nope, not the tense feeling in the gut that happens as the checker at Whole Foods cheerfully tells me the total. Something else.
First a little background: all my life I have had allergies--some annoying, some lethal--to peanuts, tree nuts, a few other legumes, and coconut. So from a very young age I became a pro at reading food labels. I could tell horror stories about food shopping Back in the Day when allergy awareness was minimal and food manufacturers weren't very careful about cross-contamination, but I digress.
The point is that since starting PB I have had to retrain myself on the label reading. Originally, once I determined from a food label that there were no allergens, the label study stopped right there. Recently my partner came home from a shopping trip with a couple of beloved treats from the grocery store bakery: a pack of chocolate chip cookies, and a pudding ring cake. I parked them in an out-of-the-way spot in the kitchen, and decided to wait until I was really willing to risk the carb hit to eat some. The time came, I approached the counter with trepidation, lifted the cookie box and...read the label.
OMGWTFSMDH. It's the SAD Diet All-Stars:
"Enriched" wheat flour, four varieties of sugar, margarine with 'natural butter flavor', palm oil...the cake turned out to be just as bad, with the additional bonus of propylene glycol, a GRAS delicacy that is also used for de-icing airplanes. And those weren't the only label surprises I've encountered lately. Other things have been cole slaw with more HFCS than carrots, 'organic' fruit sodas with 12% juice, 400 calories and 108 grams of carbs per bottle...Yikes.
I'm assuming as the food in the house improves, the Sticker Shock will let up a bit, but till then I think I'll keep myself busy writing love letters to the lady who delivers our CSA box.