My rant- I am actually tired of people acting like "healthy" is an objective concept. What's healthy to implement for an active and lean individual might not be for an overweight and sedentary person. Also, I'm kind of over the "holier than thou" attitude on any dietary implementation...precisely because it's so subjective. I admit I'm guilty of being holier than thou as well, and I'm trying to change this.
Sugar is not the devil. Mark adds a teaspoon of sugar into his coffee and said just plain corn syrup/sugar is not that evil...HFCS is. I think a lot of his followers however has drastically overblown the anti-sugar/carb stance of primal/Mark. (In addition, aside from Mark, who has already branded primal as decidedly low-carb and likely cannot back away from such a stance, most of the larger paleo community has increasingly recognized the place for carb sources...be it for the RS, fruit, or starches. )
For me, I don't worry about added sugar; I worry more about gluten and PUFA, as well as other additives like guar/xanthan gums and artificial coloring. I understand that some people cannot eat as many carbs as I do (I thrive on high carb paleo). While I don't drown my food in sugar (I primarily rely on fruits for sweetening effects), I also don't worry about it if I want some maple syrup, simple sugar, or coconut sugar in my meals once in a while. Instead of creating a craving for more junk, I find keeping sugars (added or naturally in fruits) high prevent me from ever craving junk food. I don't eat baked goods (paleo or non-paleo) much at all. I haven't eaten a regular baked good since god knows when (2 exceptions: self-made gluten free bday cake in July for my bday; 1/4 of a brownie at a law school function in the fall).