I am co-founder of a small beef jerky company located in the Boston area. We are in the process of developing a paleo-friendly jerky without soy sauce, HFCS, sugar, etc. in response to numerous requests at farmers markets where we sell our current products. My current debate is grass fed beef vs. conventional beef. I can sell a 1.75 ounce package of conventional for $3.00; however, for grass fed beef, I would need to charge close to $6.00. Obviously, grass fed beef is superior but I fear that I will price myself out of the market.
Personally, I have discovered paleo eating over the past few months and am hooked but am not strict (I consume conventional beef much more often than grass fed.)
Please provide your feedback.
We buy jerky at the farmer's market, I would prefer the less expensive without all the extra stuff. I am sure the grassfed would be wonderful, but it would be crazy to pay that for a snack!
Going the grass fed route would be preferred; however, all our jerkys are currently sliced top round beef. We are currently thinking of calling this new variety "Simply Primal" and it will consist of the following ingredients: Beef, water, salt, chili powder, red pepper, white pepper, and black pepper. It will be vacuum sealed for preservation (anticipated up to 6 months). Free six pack of this new variety to anyone who can come up with a better name (I am not crazy about Simply Primal).
Any additional feedback would be appreciated. We hope to bring this to market by the end of the year.
i get most of my jerky from Steves Original. I like the grass fed. but i do eat the non grassfed ones that have nuts with them.
I prefer grass fed. Also i prefer to be 0 carbs and little sodium curing process.
When picking out a jerky, what I first look for is one without the ingredients I'm trying eliminate. If it's made from grass-fed beed and reasonably priced -- even better. But I personally care more about the soy, HFCS and such.
Good luck on the name search!
I submit Carnivore Candy for the name search. My idea, no takers!
[QUOTE=mightstone2k;999028]I submit Carnivore Candy for the name search. My idea, no takers![/QUOTE]
Nice. I like it.
As for grassfed etc. I am with Rochxyde. I can live with regular beef, it is the added crap I don't want.
Since it is the fat content of grain-fed beef that is the concern and jerky shouldn't have much fat at all, I wouldn't think using grainfed for jerky would be much of an issue for primal folk.
^I agree. With jerky, given the lean cuts involved, I don't think it's as big a concern as it would be with what kind of steak I'd like to eat.
I love jerky and I make my own in massive quantities.