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  • The Elevator Pitch



    A few weeks ago, I came across this post, which is talking about the idea of a 'elevator pitch' for crossfit:


    http://byerscrossfit.blogspot.com/2009/05/elevator-pitch.html


    As with crossfit, primal is something that's difficult to explain to people. The general idea of 'the elevator pitch' is a short paragraph that quickly explains the core gist of the subject.


    So, my question to you, the Primal community, what is the 'Elevator Pitch' for Primal?


  • #2
    1



    A few ideas that come to mind are:

    it's a lifestyle not a diet

    it's about living the way our body is meant to live/designed

    Brings your body and mind back to its natural balance


    ... And much more.

    Comment


    • #3
      I think the elevator pitch for Primal in general is easily grasped by people -- "Live the way humans evolved to live".

      However, my struggle is mostly with the nutrition side of things. When I'm with a group at a restaurant and I end up saying "Oh, I don't eat grains" I usually get a few curious people. I tell the the short answer is "Because they're poison" and then offer the "long answer" if they're interested. My question would be: What key points of the "no grain" methodology do you usually hit on in casual conversation? People balk when you bring up gluten and lectin and phytates and insulin resistance and inflammation and large LDL and small LDL and the rest of the actual sciency stuff.

      Comment


      • #4
        The Whole9 folks did a post about this a while ago and so I dug it up -

        http://whole9life.com/2010/05/the-paleo-pitch/

        Comment


        • #5
          I've got no pitch for anyone. If I am offered food that's not primal and somebody presses then I will explain that I don't eat grains, sugar or factory-produced foods. If they press on that, I will explain that those foods should not be consumed by humans.
          Because if you didn't know, of that is life made: only of moments; Don't lose the now.
          ~Borges

          Comment


          • #6
            I dunno about using the word "evolved" as a sales pitch in a country where most people aren't taught what evolution is.
            You lousy kids! Get off my savannah!

            Comment


            • #7
              "Evolved" is also a hot button word, as has been seen in some threads. "Adapted" may be less so.
              Started PB late 2008, lost 50 lbs by late 2009. Have been plateaued, but that thing may just be biting the dust: more on that later.

              Comment


              • #8
                When offered something that is not on my list, I usually say no thanks. If it gets to the point where I feel a need to explain myself, and they specifically ask me what I eat, I respond with the well known Crossfit saying... "I eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar."

                Then I will add to that, "most of the time". There are times, however, where I will politely accept what the host offers, and take it from my 20% category because I know how time consuming shopping, preparing and cooking meals can be. It's just my way of being respectful. For example, I will accept spaghetti, but I will load up the meat balls and only eat a small portion of the pasta. For me, life is too short to worry about every meal, especially when I only eat out occasionally. Most of the time our Sunday dinners are at my mother in law's and she is a wonderful cook...but she also respects my choices so when I pass on the pasta, or only take meat and veggies, she doesn't mind.

                Comment


                • #9
                  I like to think of the PB in terms of diet as "only eating things that could be eaten raw". I say "could" because there are things that probably shouldn't be eaten raw, like meat that is purchased, but in general you CAN eat raw meat. Grains, on the other hand, have to be processed in some way, before the human body can digest it. If I can't eat it raw, I guess I wasn't meant to eat it.

                  I'm not a food freak, though. If I'm at some occasion where I feel it would be easier to eat a non-primal dish than to avoid it, I will.

                  Comment


                  • #10
                    I like that definition, Clint, but what about foods like collards, that really do (so far as I know) need to be cooked?

                    "Live the way humans evolved to live".
                    I typically say "were made" instead of "evolved." Avoids unnecessary theological argumentation and leaves room for evolution, design, or design by evolution.

                    With grains, I usually take a more moderate approach (than my own personal opinion that they're poison) and share that traditionally, breads were made with long rise times (like sourdough), which breaks down the gluten bonds to make them more digestible . Then I just say that b/c modern grains are hybridized to be super high in gluten, and not allowed to rise several days (usually just an hour or two), and we're told (and do) to eat 7-11 servings per day of them, most of us have a lot of gut damage from eating this indigestible gluten, and even those of us without celiac disease or gluten intolerance now do better to avoid them as much as possible.

                    Most people have appreciated this approach - in a quick conversation in a group of people, they're unlikely to believe "an entire food group is poison," but they are very likely to understand "we've abused this particular food, which traditionally was eaten in a much different form, in much smaller quantities." Kind of like the soy discussion.
                    5'4" 39yo mother to five sweeties & married to their AMAZING DaddyGrok
                    Current Weight: 175lb__________________________________Goal: 135lb
                    Deadlift: 240lb________________________________________Back Squat: 165lb
                    Bench: 130lb__________________________________________Pre ss: 85lb
                    ***Winning a 20-year war against binge eating disorder***

                    Comment


                    • #11
                      Originally posted by MamaGrok View Post
                      I like that definition, Clint, but what about foods like collards, that really do (so far as I know) need to be cooked?
                      Hmmm, I'm not sure. I, honestly, didn't know they HAD to be cooked. I'm not a raw foodist. I do cook most of my food, so I wasn't aware of that quality in collards. I'll have to look into it and possibly amend my definition.

                      Damn it, stop raining on my parade!

                      Comment


                      • #12
                        Like I said, I do really like that definition. It really helps to present the idea that foods that *require* the least preparation are the simplest to digest, or at least I would think they would be.

                        I just had a conversation last night with someone who said she really disliked certain greens. Turns out she had been slicing it up and eating it raw in salad and on sandwiches. I imagine collards, mustard greens, kale, ... are pretty unpleasant that way. Very thick and coarse.
                        5'4" 39yo mother to five sweeties & married to their AMAZING DaddyGrok
                        Current Weight: 175lb__________________________________Goal: 135lb
                        Deadlift: 240lb________________________________________Back Squat: 165lb
                        Bench: 130lb__________________________________________Pre ss: 85lb
                        ***Winning a 20-year war against binge eating disorder***

                        Comment


                        • #13
                          Originally posted by MamaGrok View Post
                          I typically say "were made" instead of "evolved." Avoids unnecessary theological argumentation and leaves room for evolution, design, or design by evolution.
                          Good moderate position. I like it better than my suggestion (adapted).
                          Started PB late 2008, lost 50 lbs by late 2009. Have been plateaued, but that thing may just be biting the dust: more on that later.

                          Comment


                          • #14
                            Exactly.

                            "No thank you" works most times. If the conversation goes forward, I try to avoid the use of 'poison' or 'that will kill you'. Phrases like that put people immediately on the defensive. I go back to 'I haven't been sick in almost 2 years - including colds. When the kids get a cold (which is very rare), it is gone in 2 days (I measured a couple - it really is amazing). Also, my son did not need his allergy medicine this year'. Things like that.

                            Originally posted by kmacphee View Post
                            When offered something that is not on my list, I usually say no thanks. If it gets to the point where I feel a need to explain myself, and they specifically ask me what I eat, I respond with the well known Crossfit saying... "I eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar."

                            Then I will add to that, "most of the time". There are times, however, where I will politely accept what the host offers, and take it from my 20% category because I know how time consuming shopping, preparing and cooking meals can be. It's just my way of being respectful. For example, I will accept spaghetti, but I will load up the meat balls and only eat a small portion of the pasta. For me, life is too short to worry about every meal, especially when I only eat out occasionally. Most of the time our Sunday dinners are at my mother in law's and she is a wonderful cook...but she also respects my choices so when I pass on the pasta, or only take meat and veggies, she doesn't mind.
                            Never, never, never quit! -- Winston Churchill

                            Comment


                            • #15
                              When I explain it, rather than get into all the "Grains are poison!" scenarios which I fear people will dismiss out of hand, I instead talk up the idea of avoiding grains in order to avoid blood-sugar spikes that can cause diabetes, inflammation, and sugar crashes. Maybe I also mention that grains = sugar from your body's perspective.
                              "Trust me, you will soon enter a magical land full of delicious steakflowers, with butterbacons fluttering around over the extremely rompable grass and hillsides."

                              Comment

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