This primal thing is really spreading. Picked up this 'primal' labelled lamb at my local supermarket here in Fiji today. I was intrigued by the label so asked the guy packing the stuff. He said he didn't know much other than it was a new strategy to market cheap cuts of lamb. He explained it was healthy as it hadn't been fed nasty stuff. Anyway at ~$11/kg (say US$6) I walked out of there a very happy customer!
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