I saw this at Cabela's a couple weeks ago and picked up a box just because it made me laugh.
Aside from that, I have quite the stockpile of basic first aid supplies, some iodine/aquamira, whitegas stove and extra fuel, headlamp with extra batteries, etc. And I'm not preparing for the apocalypse or a disaster, at all ... I just have this stuff because I'm a climber/backpacker/whatever. Though now that I think about it, it's interesting how basic outdoor skills would be immensely useful in a disaster situation (not apocalyptic) ... functional hobby ftw?