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General Mills on evolution and nutritional science

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  • General Mills on evolution and nutritional science



    I saw an ad today for Wheaties Fuel, a new cereal endorsed and apparently designed by today's top athletes (and specifically targeted at men).


    Here's the tricked-out website: http://wheaties.com/evolution.


    One 3/4th cup serving (yeah, right) has 46g of carbs, 14g of sugar, and only 3g/each of fat and protein. *facepalm*


  • #2
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    but it has a whole 5g of fiber! what could possibly go wrong? oh, geez...

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    • #3
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      Quite the ironic name.


      It's just about time that advocates of "whole grains" read the studies demonstrating the negligible difference between whole grain bread with tons of fiber and white bread with none.

      Stabbing conventional wisdom in its face.

      Anyone who wants to talk nutrition should PM me!

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      • #4
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        Stabby-- Do you have links to any of those studies handy? I have a med-school friend who would be interested to read them.

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        • #5
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          http://lpi.oregonstate.edu/infocenter/foods/grains/gigl.html


          This page is about the glycemic index in general, but there is a table and a link the university of Sydney's website for GI data. If you compare, say, brown and whtie rice, whole wheat and white bread, white vs whole wheat pasta, etc, there is only a slight difference. Oh but the precious precious nutrients that get removed during refinement! Phytic acid ensures that when all is said and done, there isn't so much difference.


          http://www.ajcn.org/cgi/content/abstract/79/3/418


          That one is for magnesium but it is across the board detrimental to all minerals.


          Another point is that many of the lectins (you can see mark's post on lectins) are removed during the refinement process.


          Now the very best grains like quinoa are somewhat better than wheat and oats, etc but quinoa still has a glycemic index of 53. I need to find a study that demonstrates exactly how little difference there is between 20 points on the GI scale. Right now I'm just taking Dr. Mercola's word for it. He should really cite more stuff.


          Cheers.

          Stabbing conventional wisdom in its face.

          Anyone who wants to talk nutrition should PM me!

          Comment


          • #6
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            First of all, WHO eats 3/4 cup of cereal? Ever? And 46 grams of carbs and 14 grams of sugar???? That is ridiculous. Double that for the likely serving, and you've got 6.66 teaspoons of sugar, or more than 2 TABLESPOONS...yikes. It's fueling you for something, though it seems like it's only for a short burst of sugar energy to get you out the door and to work in time to be crashing, which is convenient since there will probably be doughnuts in the break room, right?

            You are what you eat,
            and what you eat eats too - Michael Pollan

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            • #7
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              hannah I ate 3/4 cup of cereal - or sometimes even 1/2 cup (I actually measured) when I was on my CW calorie-counting low-fat "healthy" kick... with 1/4 cup of skim milk.

              It was a special time in my life.


              Very very ridiculous.

              Eating lots but still hungry? Eat more fat. Mid-day sluggishness? Eat more fat. Feeling depressed or irritable? Eat more fat. People think you've developed an eating disorder? Eat more fat... in front of them.

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              • #8
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                Oh so did I. I realized I was undereating actually, and had to measure out a cup of cereal (I think this was the Fiber ONE Honey Clusters that I was obsessed with) to make sure I was getting a full cup. And I'd be like "whoa that's a lot of cereal..." what an idiot.


                For guys though (since I don't think Wheaties Fuel is marketed mainly to women), I don't think many would consider 3/4 cup a serving. My brothers would fill the bowl up to the top, pour milk all over it, and call it breakfast

                You are what you eat,
                and what you eat eats too - Michael Pollan

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                • #9
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                  I used to eat 1/2C of granola w/ 1% milk EVERYDAY thinking I was eating healthy. But I'd be hungry within an hour! I still have about 20lbs of granola in my pantry, don't know what to do with it. I used to buy them in 25lb box from the co-op!!

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                  • #10
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                    Hehehe reminds me of when I used to work at California Pizza Kitchen and we had the option to have your pizza on whole wheat dough... I'm totally guilty of always getting my pizzas on whole wheat though and feeling 10x better about it cus I was making a conscientious decision to eat whole wheat!


                    I miss their Mango Tandoori pizza, I got made fun of for being the only employee to constantly get it, but that pizza was something else!

                    I used to seriously post here, now I prefer to troll.

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                    • #11
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                      LOL. When I was eating cereal, I got out my bowl and filled it up! Then filled it with low fat milk. Man, am I not missing that.

                      Start weight: 250 - 06/2009
                      Current weight: 199
                      Goal: 145

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                      • #12
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                        It's pretty astounding that my husband gave up cereal, since he used to go through about three 18-oz boxes of Wheaties a week! I used to stock up and buy about 50 boxes at a time when they went on sale and stack them up along the back wall of the kitchen nook. One time it looked like I had decorated the kitchen with Tiger Woods wallpaper.

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                        • #13
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                          This junk is just like Vector...full of IT!

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                          • #14
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                            Back when I was getting into health and nutrition and still under the influence of the vegan/hippie/whole foods types I would eat shredded wheat cereal with rice milk (because I had clued into that milk was unhealthy) and thought that I was being healthy because all it had in it was wheat, rice, and water. *facepalm*. I think I've healed the insulin resistance and intestinal damage by now. Glad that only went on for half a year tops.

                            Stabbing conventional wisdom in its face.

                            Anyone who wants to talk nutrition should PM me!

                            Comment


                            • #15
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                              I "love" how they named it "Fuel" as though are bodies are simple internal combustion engines. Thanks but I'll skip the "fuel" and eat food instead.

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