I don't watch TV very often, but my husband had it on tonight and there was a commercial for General Mills claiming that "95% of Americans are not getting enough whole grains in their diet". (and yes I do realize I am Canadian but we see American marketing too) Their solution was to display the many cereals they produce, focusing on Honey Nut Cherios, Trix and Lucky Charms (which in my mind are refined sugar and food colouring with a little bit of wheat thrown in on the side). Immediately following was a Dempsters bread ad also saying Americans are not getting enough grains and advising 6 to 12 daily servings of grains. Who comes up with this stuff? 6 - 12 servings of grains, 5 - 10 servings of fruits and vegetables. In other words before we even look at proteins we are already being advised to eat at 22 servings off food? Cereal being part of a complete breakfast only if you also serve orange juice, a glass of milk and a plate of toast with jam. With no information offered as to what a serving should look like but kids eating cereal out of huge soup bowls and shovelling it into their mouths with table spoons. Of course the ads are aimed at parents to imply that good parents feed their kids mass amounts of processed grains. And then we wonder why North America has an obesity epidemic. Talk about brain washing.
No announcement yet.
95% of Americans aren't getting enough whole grains??