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Quaker Oats Guy Loses Weight

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  • Quaker Oats Guy Loses Weight

    No, not Mr. Diabeetus himself Wilford Brimley.

    Instead, they decided to slim down their mascot.
    Because of course whole grains are a healthy way to lose weight.



    The Quaker Oats Guy Gets a Slimmer New Look | NewsFeed | TIME.com

    He’s graced boxes of the hearty breakfast food for decades. Now “Larry” — the cheery, red-cheeked Quaker at the center of the Quaker Oats logo — is getting a little work done.

    He’s lost his double chin and facial fat rolls. “We took about five pounds off him,” a designer from Hornall Anderson, the firm behind the redesign, told the Wall Street Journal. His hair has been trimmed to give him a neck, and Larry’s shoulders now show to make him seem strapping. But designers didn’t want a Joan Rivers-style transformation — designers have left his crow’s feet and twinkling eyes in place.

    In addition to Larry’s nips and tucks, the logo itself has been revamped to include more red and gold at the bottom. Quaker Oats owner PepsiCo introduced the changes in an effort to make the brand “fresh and innovative,” which might take a bit of doing, given that their product is a dessicated cereal grain.

  • #2
    Their products will still lead to health problems but I think false advertising wins again

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    • #3
      He he. His face is not so red now either, i.e. less inflammation. Thus making it more likely he eats the traditional Scots breakfast of smoked kipper than porridge.
      F 5 ft 3. HW: 196 lbs. Primal SW (May 2011): 182 lbs (42% BF)... W June '12: 160 lbs (29% BF) (UK size 12, US size 8). GW: ~24% BF - have ditched the scales til I fit into a pair of UK size 10 bootcut jeans. Currently aligning towards 'The Perfect Health Diet' having swapped some fat for potatoes.

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      • #4
        That is awesome!!!! You know what is funny is that somewhere in some ad firm some guy said "you know your guy on the box is fat and has alcoholic nose right?"

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        • #5

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          • #6
            hahahahahah. LOVE it!!!

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            • #7
              Lol
              " If you truly love nature you will find beauty everywhere"

              - Vincent Van Gogh




              Primal Since January 2011

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              • #8
                IMO, he lost a lot more than 5 lbs.

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                • #9
                  NWPrimate that is freaking creepy. Hahaha
                  carl's cave

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                  • #10
                    Originally posted by carlh View Post
                    NWPrimate that is freaking creepy. Hahaha
                    Just in case anyone got the wrong impression, I want to clarify that I didn't make the dough boy.
                    I wish I had the graphic skills and idea, but I just randomly came across it online.

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                    • #11
                      Originally posted by NWPrimate View Post
                      But designers didn’t want a Joan Rivers-style transformation — designers have left his crow’s feet and twinkling eyes in place.
                      lol his twinkling eyes

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                      • #12
                        Don't go changin, to try to please me.

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