So, my first rec is to talk to a hair care pro who is a recent grad of a top notch school. My hair color brand is Joico. I used to use Paul Mitchell but switched shampoo since theirs has wheat protein. I cannot stress enough to avoid the cheap box color. There is a reason that wholesale color costs quadruple what Walmart color costs. If a woman cannot afford a stylist then maybe she can find someone who can help her learn to DIY only with the best stuff out there. European color lines have no bromide. It's illegal there, same as in their bread flours.
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