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Senomyx & taste - anyone heard of this?

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  • Senomyx & taste - anyone heard of this?

    The next wave in foods labeled "low-salt," "low-sugar," "no MSG":
    http://www.healthy-holistic-living.c...#ixzz14zhmEixz

    The short version: harvesting kidney cells from aborted fetuses to develop genetically engineered triggers for taste bud receptors so that they can make foods that taste salty, sweet, or meaty when they aren't. And companies like Pepsi (which owns Fritos, Lay, Tropicana, Quaker), Nestle (Gerber, PowerBar), Campbell (Prego, Swanson, Goldfish, V8, Wolfgang Puck) have already signed on. The product will be listed as "artificial flavors" on the label, although the company is petitioning to be able to list it as "natural flavors".

    I wanted to check out the info here and anywhere else as much as possible before sending the above info to ... uh ... everyone I know. So I'm posting it in case it helps others to persuade their loved ones to get away from Phude (pronounced like 'food' but the resemblance stops there), but also to get more info if anyone has any.
    5'4" 39yo mother to five sweeties & married to their AMAZING DaddyGrok
    Current Weight: 175lb__________________________________Goal: 135lb
    Deadlift: 240lb________________________________________Back Squat: 165lb
    Bench: 130lb__________________________________________Pre ss: 85lb
    ***Winning a 20-year war against binge eating disorder***

  • #2
    I admit, I haven't yet read the full version but based on what you said, if this is true, I'm eternally thankful that due to primal I buy almost nothing from said companies already. If this is true, i will tell everyone I know; how horrific on many levels.

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    • #3
      One step closer to Soylent Green. Good job, America. And of course fooling the human brain is always a good idea.
      You lousy kids! Get off my savannah!

      Comment


      • #4
        That is absolutely horrendous.

        Comment


        • #5
          wow, if what you say is true, this is a high-tech form of cannibalism imo.
          my primal journal:
          http://www.marksdailyapple.com/forum...Primal-Journal

          Comment


          • #6
            Someone posted on here a while back about Sensa. I bet that Sensa "tastants" are made by Senomyx. Here's what I found about this company:

            Zuker realised the huge potential of finding
            molecules that did not have any flavour of their own
            but interacted with other flavours. “We thought, my
            God, if we have the receptors, maybe we can find
            clever ways to make a little bit of sugar taste as if
            you have a lot.” They screened 200,000 compounds
            before they identified the one that makes sucrose
            taste four times sweeter.
            Up until this time food companies had to
            identify new flavour compounds by trial and error
            with humans tasting the results. Using Zuker’s tastereceptor
            structure made it possible to rapidly identify
            new flavour modulators. In 1998 Zuker and his colleagues
            set up a company that was to become Senomyx. Having unlocked the mystery of taste biology
            these new taste perceptions are revolutionising the way processed foods are produced. Senomyx, a San
            Diego based company is developing inexpensive compounds that make foods taste sweeter, saltier and
            more savoury than they really are. By adding minute amounts of these ‘modulators’ to traditional foods
            manufacturers can reduce the amount of sugar, salt or monosodium glutamate (MSG) needed to satisfy,
            thereby producing a healthier product. Nestlé started incorporating Senomyx’s savoury flavour modulators
            in its bouillon products last year and Coca-Cola and Cadburys started using the company’s modulators
            earlier this year. Because these compounds are used in such small amounts they do not have to undergo
            the rigorous US Food and Drug Administration (FDA) safety process usually applied to food additives.
            Senomyx just submits information regarding a new compound and a panel of independent scientists
            reviews the chemical content and decides if it is safe to consume. Even this process can take two
            years but some critics do question the soundness of this system.
            Improving the quality of artificial sweeteners is one of Senomyx’s main aims. Today’s lowcalorie
            alternatives to sugar often have a bitter aftertaste in the high concentrations used in fizzy drinks
            etc. The market potential is huge, it is estimated that over 5,000 products currently contain sucralose a
            no-calorie artificial sweetener which is approximately 600 times as sweet as sucrose (table sugar).
            The company is also working on bitter blockers to make less palatable foods taste better. These
            could expand the use of soy proteins which have a bitter aftertaste and also reduce the amount of sugar
            added to cocoa based products to block bitterness. There is also great potential for ‘pharmaceutical
            crops’ such as rice and soybean that contain oral vaccines which are practical in developing countries
            but are not very palatable.
            As well as researching the six basic tastes Senomyx is experimenting with compounds that feel
            cold on the tongue like menthol and the sensations of ‘fatty’ and ‘creamy’ flavours. “This is really brand
            new science,” says vice president Gwen Rosenberg. “That is part of the excitement - nobody really has
            done this before.”
            It is still early days but if tiny quantities of these compounds can change the way we taste food
            there are infinite possibilities for manufacturers to produce healthier meals. The question is will people
            consume less calories if the scientists ‘doctor’ our fare so that it appeals to our palates without containing
            large quantities of sugar and salt, the essentials that are today considered the scourge of modern
            processed foodstuffs.

            Comment


            • #7
              Originally posted by Saoirse View Post
              wow, if what you say is true, this is a high-tech form of cannibalism imo.
              you don't eat the embryonic cells... They used the cells to determine what chemicals amplified the response of a taste receptor to sucrose.

              The actual additive to the food would be the chemical, nothing that is derived from human cells.

              Comment


              • #8
                Originally posted by Katie82 View Post
                Someone posted on here a while back about Sensa. I bet that Sensa "tastants" are made by Senomyx. Here's what I found about this company:
                The thing about the Sensa tastants is that there is NO peer-revievd research showing that they do anything at all. It's just snake oil.

                Comment


                • #9
                  Nestle is already using their imitation savory flavored products in Africa, Asia, and South America. Senomyx has also developed from this same technology "bitter blockers" and "cooling enhancers" - apparently they're thinking of "cool" as a flavor, and want to replace mint in toothpaste, etc., with this ... I guess mint is just too darn costly.

                  So much for bitter beer face.

                  From http://www.allbusiness.com/science-t...5096843-1.html
                  Other compounds are being developed to make tasty food healthier and healthy foods tastier.
                  IOW, the root problem is that we've blamed salt & butter for everything, so foods with them are called unhealthy, and foods without them are called healthy and taste horrible, so we've got to invent more phudes to fix the problem we made.

                  It is very likely that the bitter blockers will soon be debuting in children's medicine.

                  Genetic engineering to get you to take more Calcium (which most of us already get too much of, in proportion to the amount of Mg & vitamins D & K that we get):
                  Danielle Reed and colleagues at the Monell Chemical Senses Center in Philadelphia, Pennsylvania, have engineered cell lines with a new type of receptor. She had noticed that individual mice have different preferences for calcium. Some seemed indifferent to its presence in water, while it would entice others to drink huge quantities. The receptor involved responds to calcium and magnesium - molecules not usually associated with taste.

                  "I can taste calcium chloride, but I don't have a word for it," says Reed. She believes that this response to calcium may be a sixth taste. The team hope that by understanding how calcium is detected, they can encourage people to consume more of it, by tweaking its taste.
                  More fun:
                  For example, a mouse whose sweet taste cells are engineered to be covered with bitter receptors, will suddenly find bitter tastes pleasant. "In theory, you could take a light receptor from your eye and put it into a mouse's taste cell, shine a light on its tongue, and the mouse would experience a sweet taste," says Zuker.
                  Oh, boy, I see the next weight loss fad. :/
                  Apparently the embryo lines were used to test whether the taste simulation worked. The genes that code for taste receptors were fused with a line of embryonic kidney cells to see if the cells responded to the fake tastes the same way they responded to the real tastes. Or something like that. No reason it had to be embryonic cells, as so-called "adult" cells work just as well for that, but regardless of how it was sourced, it's a disgusting technology and sure to have all sorts of unexpected physiological results.
                  5'4" 39yo mother to five sweeties & married to their AMAZING DaddyGrok
                  Current Weight: 175lb__________________________________Goal: 135lb
                  Deadlift: 240lb________________________________________Back Squat: 165lb
                  Bench: 130lb__________________________________________Pre ss: 85lb
                  ***Winning a 20-year war against binge eating disorder***

                  Comment


                  • #10
                    Has anyone tried miracle berries?

                    It's totally crazy, you suck on a lemon and you know it's supposed to be sour, but it's ridiculously sweet. Such a weird experience.

                    Comment


                    • #11
                      Originally posted by lcme View Post
                      you don't eat the embryonic cells... They used the cells to determine what chemicals amplified the response of a taste receptor to sucrose.

                      The actual additive to the food would be the chemical, nothing that is derived from human cells.
                      gotcha. thanks for pointing that out. still, it's really distasteful to me that human cells are being used as part of the process.
                      my primal journal:
                      http://www.marksdailyapple.com/forum...Primal-Journal

                      Comment


                      • #12
                        Well, human cells are used to test lots and lots of things. In this technology, cells from aborted embryos are cloned and the resulting line is used to test the chemicals, when cells from a living donor (either voluntary or, say, from a placental or umbilical blood draw) could just as easily have been used.

                        The cell line used for this is apparently frequently used to test pharmaceuticals.
                        5'4" 39yo mother to five sweeties & married to their AMAZING DaddyGrok
                        Current Weight: 175lb__________________________________Goal: 135lb
                        Deadlift: 240lb________________________________________Back Squat: 165lb
                        Bench: 130lb__________________________________________Pre ss: 85lb
                        ***Winning a 20-year war against binge eating disorder***

                        Comment


                        • #13
                          Originally posted by Saoirse View Post
                          gotcha. thanks for pointing that out. still, it's really distasteful to me that human cells are being used as part of the process.
                          I would guess (but I don't know for sure) that they are using a cell line. There was a line established in the early 70's called HEK 293 cells that was derived from an aborted fetus. It is commonly used in labs around the world even today. It would be very expensive and labor intensive to establish new cultures over and over.

                          Not that it makes me a supporter of chemical trickery of the brain....people should just eat food, IMO. I just thought it might make you feel a little less horrified at the process.

                          Edit: I just found one of the papers on this - they are in fact using HEK293 cells for the studies. Title: Different functional roles of T1R subunits in the heteromeric taste receptors
                          Last edited by jammies; 12-03-2010, 10:03 PM.
                          Using low lectin/nightshade free primal to control autoimmune arthritis. (And lost 50 lbs along the way )

                          http://www.krispin.com/lectin.html

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