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	<title>Comments on: Tropicana to Sell Fishy Juice</title>
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	<description>Serving up health and fitness insights (daily, of course) with a side of irreverence.</description>
	<pubDate>Wed, 20 Aug 2008 17:25:24 +0000</pubDate>
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		<title>By: Stephan</title>
		<link>http://www.marksdailyapple.com/fishy-juice/#comment-7854</link>
		<dc:creator>Stephan</dc:creator>
		<pubDate>Mon, 10 Sep 2007 20:49:03 +0000</pubDate>
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		<description>I think the OJ/Omega-3 idea is ludicrous, as is putting omega-3s in cereal.  These polyunsaturated fats are long and very susceptible to oxidative damage (rancidity).  That's why you can't cook with them (unless you're baking a whole fish, which is a bit different).  Finely emulsifying them into an acidic environment like OJ sounds like a fast track to oxidation.

In nature, omega-3s are closely guarded.  In flax seeds, they're inside a tough outer coating and soaked in antioxidants.  Grind up the seeds and leave them on the counter, and they'll go rancid shortly.  In animals, omega-3s are inside membrane-bound vacuoles, inside membrane-bound fat cells, guarded by an array of antioxidant enzymes.  Leave fish oil in the sun on your back porch and see what it smells like in a week.  Leave a more saturated fat like coconut oil out in the sun and it will still taste good in 6 months.  

These are fragile oils and they don't tolerate being exposed to harsh environments.  The best way to get them is from where they occur in nature: fish, freshly ground flax, walnuts etc.  I think taking good quality fish oil is OK, but even that you have to be very careful with.</description>
		<content:encoded><![CDATA[<p>I think the OJ/Omega-3 idea is ludicrous, as is putting omega-3s in cereal.  These polyunsaturated fats are long and very susceptible to oxidative damage (rancidity).  That&#8217;s why you can&#8217;t cook with them (unless you&#8217;re baking a whole fish, which is a bit different).  Finely emulsifying them into an acidic environment like OJ sounds like a fast track to oxidation.</p>
<p>In nature, omega-3s are closely guarded.  In flax seeds, they&#8217;re inside a tough outer coating and soaked in antioxidants.  Grind up the seeds and leave them on the counter, and they&#8217;ll go rancid shortly.  In animals, omega-3s are inside membrane-bound vacuoles, inside membrane-bound fat cells, guarded by an array of antioxidant enzymes.  Leave fish oil in the sun on your back porch and see what it smells like in a week.  Leave a more saturated fat like coconut oil out in the sun and it will still taste good in 6 months.  </p>
<p>These are fragile oils and they don&#8217;t tolerate being exposed to harsh environments.  The best way to get them is from where they occur in nature: fish, freshly ground flax, walnuts etc.  I think taking good quality fish oil is OK, but even that you have to be very careful with.</p>
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