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Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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April 24, 2007

The Fuming Fuji Says No to Little Einsteins Cereal

By Worker Bee
0 Comments

I fume!

The Fuming Fuji is outraged at the marketing of toxic food, especially when it is aimed at the small fry. This week, the Fuji has decided to have a serious problem with Little Einsteins cereal from General Mills.

But, Fuming Fuji, you say, kids need whole grain and calcium!

The Fuming Fuji says no!

The claim: Fuji, your blasphemous true colors have been revealed. Who would say no to whole grain and calcium? 1 in 10 children don’t get enough grain in their diet. General Mills says cereal is a great way to change this!

The catch: Fuji admits you have caught me in a semantic trap. Good for you. But, I do not say no to fiber and calcium. I say no to these not-genius-at-all candy nuggets that belong in a black hole…known as the trash can.

Who said kids need grains? Why the obsession with obesity-inducing starch for fiber? Only 1 in 10 children get “enough” whole grains? Wonderful! If only that number were zero!

The comeback: Well. A little vehement, don’t you think, Fuji? Look, kids need to eat more grains. Otherwise the corn, soy and wheat industries will fail. Is that really what you want, you bitter little apple? Plus, if you eat these Einstein “nuggets” with milk, you get 10% of your DV of calcium, and that’s why GM can claim to be a “good source of calcium”. Aren’t you guys always talking about the need for fiber and vitamins?

The conclusion: All right, I am really about to fume very hard now. Beware. The Fuji is very much in favor of fiber and vitamins, as stated before. But if you think that cereal made from dehydrated old cheap grains is the brainiest source of fiber, or that 10% of the DV of calcium (added only from Big Moo, not the cereal!) is a “good source”, then the Fuji does not think you would qualify for Mensa at all. But maybe the FDA.

The catchphrase: Little Einsteins cereal? Relativity, all right.

Disclaimer: Mark Sisson and the Worker Bees do not necessarily endorse the views of the Fuming Fuji. No geniuses were harmed in the publishing of this post.

Source: Food Processing, Again

More Fuming Fuji

[tags]children’s health, cereal, junk food, General Mills[/tags]

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