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Do We See the Slow Bullet?

Earlier this week, the American Cancer Society sent us the Great American Smokeout QuitLiveWin [1] contest winners. Some of the videos are exceptionally compelling, such as the one featured here. But what strikes us is that – like most smoking messages – they do tend to focus on the negative (smoking causes cancer, and don’t you care about your life, and couldn’t you at least quit for your loved ones?). But smokers already know their addiction is unhealthy.

Of course, shock value wouldn’t have the “value” part if that weren’t true. And humans do struggle with risk assessment and those “slow bullets”. But we wonder if there is a more positive approach to helping the millions of Americans addicted to nicotine quit the habit.

What do you think?

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