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Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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November 16, 2007

Do We See the Slow Bullet?

By Worker Bee

Earlier this week, the American Cancer Society sent us the Great American Smokeout QuitLiveWin contest winners. Some of the videos are exceptionally compelling, such as the one featured here. But what strikes us is that – like most smoking messages – they do tend to focus on the negative (smoking causes cancer, and don’t you care about your life, and couldn’t you at least quit for your loved ones?). But smokers already know their addiction is unhealthy.

Of course, shock value wouldn’t have the “value” part if that weren’t true. And humans do struggle with risk assessment and those “slow bullets”. But we wonder if there is a more positive approach to helping the millions of Americans addicted to nicotine quit the habit.

What do you think?

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5 Comments on "Do We See the Slow Bullet?"


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9 years 9 months ago

Brilliant. Absolutely brilliant.

That’s right up there with the first time I saw the Australian anti-smoking ad campaign. In 10′ tall pictures in the airport, side-by-side images of a healthy lung and a smoker’s lung.

We American’s are too namby pamby about such things.

9 years 9 months ago
For starters, we have to treat smokers like adults, which the majority of them are. Unless they’re exercising a lot of willful ignorance and denial, they KNOW the risks and choose to do it anyway out of a combination of it being a big simple pleasure in their life and that bad risk assessment/perception thing. The sheer contempt in so many anti-smoking ads doesn’t sway them, it makes them want to light up another one just for the “F you too” of it all. It makes anti-smokers feel righteous, but it doesn’t do a thing to sway smokers. Lots of… Read more »
3 years 10 months ago

They HAVE to be very stupid, or they wouldn’t have started in the first place.

Rory Mulhern
Rory Mulhern
5 years 7 months ago
I’d make an advertisement with ex smokers talking about all the improvements since they quit. Been off them about 2 months now.(26 year old male) Since then… I can lift heavier in the gym Sex is greatly improved I don’t get heartburn I don’t get bad hangovers I eat better – breakfast instead of a cigarette with coffee I don’t get nasal congestion and can take proper deep breaths I can sprint without feeling awful I don’t get horrible nicotine stained fingers I don’t get stressed about the fact I smoke. Maybe that one is a type circular reasoning lol… Read more »
Rory Mulhern
Rory Mulhern
5 years 7 months ago

Forgot to mention having extra money too