- Mark's Daily Apple - http://www.marksdailyapple.com -

Spin the Bottle (How Coke Is Remarketing Itself)

Posted By Mark Sisson On August 22, 2007 @ 7:38 pm In Big Agra,Carbs,Health,Humor,Hype,Marketing,Sisson Said What? | 12 Comments

Diet Coke used to work hard to prove that it was more than just water and chemicals – consumers wanted to feel that they were getting something for their hard-earned dollars. To that end, marketing played up the great taste and refreshing benefits of Diet Coke [7].

Fast forward a couple of years, when water – particularly bottled water [8] – is all the rage (never mind that thousands of children die every day [9] from lack of access to water). Now, Diet Coke is falling all over itself to trump up the fact that it’s practically identical to water! Hey, it’s 99% water!

Which is funny, because why would anyone want to pay for 99% water with added chemicals?

Further Reading:

Perspective and Priorities: fancy water doesn’t help anyone [9]

The plastic of our lives [10]

It’s not soda, it’s a sparkling beverage! [11]

Subscribe to Mark’s Daily Apple feeds [12]


Article printed from Mark's Daily Apple: http://www.marksdailyapple.com

URL to article: http://www.marksdailyapple.com/diet-coke-is-almost-water/

URLs in this post:

[1] Start Here: http://www.marksdailyapple.com/welcome-to-marks-daily-apple/?utm_source=mda_wwsgd&utm_medium=link&utm_campaign=mda_wwsgd_start_here

[2] Primal Blueprint 101: http://www.marksdailyapple.com/primal-blueprint-101/?utm_source=mda_wwsgd&utm_medium=link&utm_campaign=mda_wwsgd_pb_101

[3] free weekly newsletter: http://www.marksdailyapple.com/subscribe-to-blog/?utm_source=mda_wwsgd&utm_medium=link&utm_campaign=mda_wwsgd_newsletter

[4] books: http://primalblueprint.com/categories/Store/Books-and-Media/?utm_source=mda_wwsgd&utm_medium=link&utm_campaign=mda_wwsgd_books

[5] support options: http://primalblueprint.com/categories/Store/Services/?utm_source=mda_wwsgd&utm_medium=link&utm_campaign=mda_wwsgd_services

[6] supplements: http://primalblueprint.com/categories/Store/Supplements/?utm_source=mda_wwsgd&utm_medium=link&utm_campaign=mda_wwsgd_supplements

[7] Diet Coke used to work hard to prove that it was more than just water and chemicals – consumers wanted to feel that they were getting something for their hard-earned dollars. To that end, marketing played up the great taste and refreshing benefits of Diet Coke: http://photobucket.com

[8] bottled water: http://www.marksdailyapple.com/water/

[9] die every day: http://www.marksdailyapple.com/water-2/

[10] The plastic of our lives: http://www.marksdailyapple.com/the-plastic-of-our-lives/

[11] It’s not soda, it’s a sparkling beverage!: http://www.marksdailyapple.com/sparkling/

[12] Mark’s Daily Apple feeds: http://www.marksdailyapple.com../../feeds/

Copyright © 2009 Mark's Daily Apple. All rights reserved.