Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
17 Sep

Contest: Design the Next Primal Blueprint Poster for Cash Prize

Primal Blueprint PosterThe Prize:

Benjamins. Moolah. Dough. Bread. (No, not that kind of dough and bread.) I’m talking cash. Cold hard cash you can use to buy whatever you want. (May I suggest some Primal fare from a local farmer or dining establishment?)

The winner of this design contest will receive $500. If I actually print the design and distribute the poster the designer will receive an extra $1500, for a total prize value of $2000.

The Contest:

The Primal Blueprint Poster (click the image to the right to zoom in) was designed a few years back. While it’s holding up OK, I think it’s time for an update – a makeover, as it were. And that’s where you, or at least all the graphic designers amongst you, come in. Design the next Primal Blueprint Poster for a chance to win the prize above and have your design end up on garage, bedroom, classroom and gym walls around the world.

Now, what’s this poster all about? The purpose of this poster is to showcase what the Primal Blueprint is and – at a glance – how it is done. So it needs to be educational, but it also needs to be eye-catching and engaging. The best designs will capture the spirit of the Primal Blueprint in the design (we went with a sandstone background and savannah imagery for the last poster), and the message of the Primal Blueprint in the content (what it is, the problems it solves, why it works, how it’s done, etc.).

Here are a few of the things you can include to accomplish this, but there is no requirement to use any of them:

One requirement: “Primal Blueprint” needs to remain in Trajan font. (And if you’d like to use the Primal blue, it’s hex code #1962c6.)

Be creative, have fun with this, and see what you can bring to the look and feel of this poster. Once you’re happy with your design, email it to me in PDF format. Include “PB Poster” in the subject line of your email. I receive hundreds of emails a day. If the subject line isn’t correct, there’s a chance I may miss your submission entirely.


Open to all denizens of planet Earth.

The Contest End Time:

September 24, midnight, PDT.

How the Winner Will Be Determined:

The Worker Bees and I will choose a winner.

Fine Print:

  • MDA reserves the right to not print and distribute the winning design.
  • We reserve the right to publish the winning design on MDA.
  • If we decide we would like to print and distribute the winning design, $1500 will be paid in exchange for the artwork files and a signed contract relinquishing the rights to the design.

To track all the contests visit the 2012 Primal Blueprint 21-Day Challenge Contest Page for daily updates.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. this will be awesome to see some of the graph design talents of MDA readers

    lockard wrote on September 17th, 2012
  2. Do you have a simple (black on white perhaps) clipart image of Grok we can work with?

    Bex wrote on September 17th, 2012
  3. I’m in! What’s the preferred size (for print)?

    Adriana wrote on September 17th, 2012
  4. I just want to take this opportunity to point out that the Carb Curve isn’t really a curve, in the sense that the second axis of the graph doesn’t add any additional information. It could just as easily be represented by a one-dimensional diagram, like the color-coded ‘Homeland Security Advisory System’, without any loss of information.

    Sorry — just needed to get that off my chest.

    Scott UK wrote on September 17th, 2012
    • Oh yeah, you’re right. I wonder if reorganizing the carb “curve” data is allowed.

      Meg wrote on September 17th, 2012
    • I just received my poster last week and was thinking the same thing.

      NotApplicable wrote on September 18th, 2012
  5. As much as I am against ‘spec’ art, logo farms, and design contests, at least this one is worthy and the prize is juicy.

    Kristina wrote on September 17th, 2012
  6. Thanks for the opportunity! Can’t wait to work on this challenge.

    Amy Furbee wrote on September 17th, 2012
    • Please fix your link Amy.

      i.e. remove www/


      Cal wrote on September 17th, 2012
  7. Dang that sounds like an interesting challenge…I may have to partake~!

    Ed wrote on September 17th, 2012
  8. damn, I’m not eligible

    Mark wrote on September 17th, 2012
  9. if you do a GIS for “grok png” you can find a brown image that is easily photoshoppable.

    kim wrote on September 17th, 2012
    • I would not recommend using this image because of it’s poor resolution. Printing this png at any reasonable size would cause major pixelation. A better resolution image or a vector file is needed if this ever intended to be printed/distributed.

      Taurie wrote on September 17th, 2012
      • Worse case scenario, drag into Photoshop, change to 8-bits (if you plan to save as JPG). Select (however you wish depending on skill level) and convert selection to paths. Or save as JPG and pull into illustrator. Use live trace. While not perfect, with a little tinkering you can create a usable grok should one not become available.

        Chances are if you already know how to do this you don’t need these instructions. I am also aware that not everyone will have illustrator but chances are maybe a friend does. There are also plenty of raster to vector programs out there that could be used for a nominal cost. Best of luck.

        Anonymous wrote on September 17th, 2012
        • I would imagine there is a press kit available somewhere on this site. Anyone?

          Shaun wrote on September 17th, 2012
      • A vector of Grok already exists and can be found in the Primal Blueprint product brochure…

        Eric wrote on September 18th, 2012
  10. That challenge is so interesting but it’s a shame we have so little time.

    123 wrote on September 17th, 2012
  11. this is the size that they sell now.

    Product Description

    This large 24×30 inch poster beautifully illustrates the core Primal Blueprint fitness, diet and lifestyle behaviors.

    greg wrote on September 17th, 2012
  12. I’d love to design your poster, Mark, but you’ll have to hire me. As a professional, I make it a policy to not participate in design contests or spec work, and most designers will end up agreeing. It devalues our time and our work.

    I know few people will care, so save your “then GTFO” comments, cause it needs to be said and I don’t mind saying it 😉

    Good luck, all.

    Kyle wrote on September 17th, 2012
    • Oh? And just why did it need to be said?

      Real professionals don’t clutter other people’s blogs with their personal work ethic (or lack thereof). They are usually too busy working…

      John wrote on September 17th, 2012
      • Haha – Boom, ‘Head-Shot’ – Nice one John


        Tracer wrote on September 17th, 2012
      • Hi John, thanks for the comment. Am I to understand that “real professionals” instead clutter other people’s blogs with personal attacks? Classy.

        It needs to be said because contests and spec work are a real problem for real professionals like myself. They screw with the collective view of our profession, which affects our livelihood.

        But not everyone understands the detrimental impact of such things on professional media designers. So I – and folks like myself – need to speak up for ourselves.

        Kyle wrote on September 18th, 2012
        • While I whole-heartedly agree with you on the idea that contests are not for professionals, there is no need to insert yourself into an event that didn’t seek to hire you.

          Simply put; one (or Mark, in this case) gets what one pays for.

          Someday Mark might have a million dollar budget, and seek to avoid all of the hassles and imperfections that make up an amateur endeavor such as this one. As someone who has to go back and fix the horrible amateur designs of websites and other software, I fully realize the value professionals can offer.

          However, given that you’ve seen the budget, you know he’s not in need of such services. So, in light of this, please refrain from the need to defend your profession every time you see the trigger word “CONTEST.”

          Why? Because your crusade does nothing to further your goals, but rather, is an immature defensive posture, which undermines you far more than does any contest.

          NotApplicable wrote on September 18th, 2012
        • Lighten up, Kyle. This contest is for fun and a little bit of cash. As a professional, you wouldn’t enter a design contest with expectations of securing a client. You also wouldn’t back-handedly advertise your services in the comment section of a blog.

          Eric wrote on September 18th, 2012
  13. I’m brainstorming layout ideas and wonder if we’re allowed to rearrange data into different shapes/forms.

    Food pyramid (for example):
    Does the primal blueprint require eating a higher percentage of meat/fish/fowl than vegetables? Most things I’ve seen on this site (and that includes forums) seem to suggest that you can eat an unlimited number of plants and animals…there’s really no hard rule about the percentage of each.

    I only ask because I’m not a huge fan of the pyramid layout. It seems a little old fashioned and as a designer, it’s hard to fit a long list of spices and herbs into a little triangle at the top. Also, my instinct is to look at “top” information as most important (like, say a headline), so the pyramid fails too.

    Basically I’m toying with the idea of rearranging info to make it more easily digestible for those not familiar with the plan, but I’m a little nervous that getting rid of the pyramid shape would disqualify me. :)

    Meg wrote on September 17th, 2012
    • I don’t see any reason why you should have to stick to a pyramid.

      Sofie wrote on September 17th, 2012
      • I don’t see any reason why one would want to use a pyramid (other than familiarity), when there is no meaningful hierarchy of foods in a modern sense.

        Now, Grok OTOH, might’ve ordered them by speed, or difficulty to catch, or some other factor affecting availability.

        NotApplicable wrote on September 18th, 2012
    • Might I suggest the new PB Food Pyramid. Mark had been struggling with how to arrange it because meat (really the fat in the meat) makes up the bulk of the calories. But, vegetables make up the majority physically. 85% Green and Black’s Dark Chocolate makes up the rest :)

      Ham-Bone wrote on September 18th, 2012
  14. Do you have any links for the ‘Grok’ artwork that we could use? There are a few “cavemen” vectors out there, but Grok is much more fitting of course.

    Thank you

    Nathan wrote on September 18th, 2012
  15. Can I get a stock photo of Ken Korg as he appears on the carbohydrate curve as well?

    Megan wrote on September 18th, 2012
  16. Hey Mark, what should the size of the PDF be? Just standard letter dimensions?

    Ian wrote on September 18th, 2012
    • The dimensions are 24×30 inches, but the PDF can be a much smaller actual size. Think of your submission as a mockup – something in the 1-5 MB range, perhaps, that’s easy to send via email.

      Mark Sisson wrote on September 18th, 2012
      • I’ve sent my submission off (excited) although it’s 18mb (which worked fine for me by email) – I used Adobe Photoshop so any less and it would sacrifice the quality entirely.

        Molly K wrote on September 19th, 2012
  17. Can non US-residents take part?

    Jen wrote on September 18th, 2012
  18. Four day! So excited to hear the winner! Hope you guys like the feel of my entry as much as I do! Either way – thanks for the contest, it was fun :)

    Stacy Regan wrote on September 20th, 2012
  19. Hello, I have problems.. i cant find your e-mail to send my project.. Could you write me the e-mail where to send my project.


    Poliksena wrote on September 23rd, 2012
  20. Mine’s also sent. Can’t wait to see other’s ideas! It was fun, thanks for the contest Mark!

    Katarzyna wrote on September 23rd, 2012
  21. Yeah! I also sent mine! So exciting!!!
    But, are we the only ones who participated?
    Less than 10 people!?
    I guess threre could be some more who submitted but didn’t comment about it… Oh well, I’m looking forward to seeing all the posters, I bet that MDA readers don’t lack in creativity, with the clear mind and snappy thought process:) thanks omega 3 haha!

    Primal Wanderer wrote on September 25th, 2012
  22. Are the entrants or the winner going to be shown?

    JosephTheBrawny wrote on October 1st, 2012
  23. Did this ever get resolved?

    Ian Connel wrote on November 2nd, 2012
    • I guess it hasn’t been resolved. At least I didn’t get any information.

      It is very unprofessional and I guess I speak for all of us here when I say – it is a total lack of respect to completely ignore the people who sacrificed hours if not days of their free time.

      I will not take part in any other of the competitions here, as I see no reason to waste my time if as much as writing a simple email with feedback is too much effort in exchange for my work.

      Very unprofessional.

      Kate wrote on November 19th, 2012
      • He did name a winner on the Contest results page Janée M. But maybe he decided not to print the poster. Which could make announcing the winner awkward if he doesn’t actually want to distribute the design.

        Meg wrote on November 19th, 2012
  24. This is a great a prize! It is great that people can learn of primal ways of eating. As well as different ways to exercise.

    womens fitness program wrote on November 30th, 2012

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