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I’m Not Lovin’ It
Posted By Aaron On May 2, 2007 @ 3:47 pm In Awards,Marketing | No Comments
It’s time for another Rotten Apple Award, kids. The Impulsive Buy  blog – which puts the “ew” in product review – covers everything from the new mint flavored Tylenol  to McDonald’s new cinnamon bites, or bits, or buns, or something. The Rotten Apple is not being bestowed upon Impulsive Buy, however – it’s Mickey D that deserves all the glory on this one.
We try not to pick on McDonald’s too much. After all, there’s the Cheesecake Factory, where you can gain a pound by eating a single slice of cake . And to its credit, McDonald’s does make nutrition and calorie information available, something which the Cheesecake Factory evidently has a lot of trouble doing . But I feel McDonald’s is being blatantly disingenuous when there’s all this talk about premium chicken, premium coffee, and premium salads going on yet surreptitiously the G.A. (that’s Golden Arches) still pushes new sugary, fattening products with more speed and consistency than their employee turnover rate.
Isn’t it rather hypocritical to advertise those happy mommy-n-me commercials featuring salads, apple slices and sweet smiles, or to make a big public announcements about eliminating trans fat from french fries, while simultaneously introducing this 460-calorie dessert of glorified sugar biscuits? I know McDonald’s isn’t trying to position itself as Mecca for health nuts, but they’ve also done heavy (elephantine, really) marketing in the last few years to play up their healthier options and apparent concern for people’s hearts and waistlines.
Now that’s just rotten.
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