I know, I know. You hear the soothing songs of Enya and all of a sudden carrots really do look like eyes and it is sort of weird that avocados are important for reproductive health and take nine months to mature (plus, it was kind of cute when they superimposed those little avocado babies, right?)
No, it’s not our rant this time. Instead, we’re serving up someone else’s argument for your enjoyment and discussion. You’ll find the voices of a whole host of folks closer to the core than we (thankfully) ever get: physicians, a former pharma sales representative, and a former editor of the New England Journal of Medicine.
(And the timing is apt, we thought. Just two weeks ago the British Medical Journal published research that illuminates (too positive a word, yes) the “invisible influence” that the pharmaceutical industry has on physician education. We invite you to read up on the strategy of silent sponsorship of and input into conference sessions that doctors believe are independent presentations.)
Recognizing the growing role of fast food in our culture, researchers at the VITAL Lab at Ohio University developed Nutrition Game, a simulation game that exists in the online virtual world of Second Life that allows users to virtually experience the effects that fast food can have on their short- and long-term health.
Before we dig any deeper, perhaps now is a good time to talk a little bit about Second Life. Launched in 2003, Second Life is a 3-D virtual world entirely created by its Residents (and, if you watch lots of Law and Order, featured relatively frequently in their story lines!). When in this virtual world, users can socialize, connect and communicate – either by voice or through instant chats – as well as purchase, trade and sell items with other residents (which can then be converted from the Second Life’s Linden Dollar system to actual U.S. dollars).
Ever heard of it?
If you are a regular to MDA and you subscribe to a Primal Health lifestyle I’m guessing it is likely. If not, now you have.
Crossfit is a type of physical training that blends power lifting, gymnastics and sprinting. Why do we like it? Because it fairly closely aligns with our Primal fitness philosophy in which variety, weight-bearing activity and anaerobic exercise is key. Here is a great description of CrossFit:
CrossFit maintains that proficiency is required in each of 10 fitness domains: cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination, and accuracy. CrossFit uses free weights, kettlebells, gymnastics rings, pull-up bars and many calisthenics exercises. CrossFit may call on athletes to skip, run, row, climb ropes, jump up on boxes, flip giant tires, and carry odd objects. They can also squat and explode up to bounce medicine balls against walls.
CrossFit workouts typically call for athletes to work hard and fast, often with no rest. Many CrossFit gyms use scoring and ranking systems, transforming workouts into sport. CrossFit publishes its own journal and certifies its own trainers. Many CrossFit athletes and trainers see themselves as part of a contrarian insurgent movement that questions conventional fitness wisdom.
If you have ever experienced difficulty in finding the motivation needed to complete the most common daily tasks you may be part of the estimated 20% of the population that is burdened by a newly discovered debilitating disorder – Motivation Deficiency Disorder, or MDD. Luckily, there is a simple answer: Strivor.
No. We aren’t serious. But you can easily imagine hearing this sort of thing in the next Big Pharma television ad campaign.
This is at the heart of this parody video that provides biting commentary on the tactics used by Big Pharma and the state of the healthcare industry. It is put together by Consumer International, which, as they say, is “the world federation of consumer groups that, working together with its members, serves as the only independent and authoritative global voice for consumers.”
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